Job Search Sites Traffic Increase, Social Networking Job Services

By February 10, 2009

WIth unemployment rising, so do Internet job search site visits and members. In the job search category, there were 12,445 unique visitors in December, 2007, up from 18,826 in December, 2008; a 51 percent increase. Compare with the total Internet population of 190,650 from 183,619: a four percent increase, and the trend becomes all the more apparent. Of the top ten job search Web sites, there was an increase of between five and 161 percent, but nine out of ten saw traffic increase above 62 percent. traffic increased from 5,132 to 9,121: 78 percent. Monster visitors numbered 4,131 to 6,693: a 62 percent increase. Yahoo! HotJobs was 2,282 to 5,605: a 146 percent increase.

The Jobvite "Social Recruitment Survey" of 115 US human resources and recruitment professionals at small- to medium-sized companies discovered a new trend in consulting social networking sites for job candidates. Self-identified as the "network of experienced professionals," it is no surprise that LinkedIn's consulting frequency was highest at eighty percent. Following that is Facebook with 36 percent, Jobster with seventeen percent, MySpace thirteen percent, Ning six percent and Second Life one percent.

LinkedIn ended 2008 with 33.3 million members, up ninety percent from 17.5 million in December 2007. For job searching members, LinkedIn has launched a new search platform for faster, targeted searching. New service for recruiters will be available beginning in February 2009.

“By now, just about every adult in the country knows someone who has been laid off from their job, or else they themselves have been let go,” said eMarketer senior analyst Lisa E. Phillips on Thursday. “Given that so much Internet usage occurs on the job, it’s natural for people to turn to the Internet for help in finding new jobs. As job listings have migrated online from newspapers, so have job seekers.”

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