Mobile web apps, a good alternative to native device apps for businesses ?

By November 09, 2012 2 comments
mobile devices in a cloud

Developers and brands can use tools provided by Weejot to publish without an app store. This accessible and easy to deploy option can save resources and be more agile within their mobile strategy.

Cloud computing and Software as a Solution workflows have enabled much of the explosion of mobile uses - the heavy work is done remotely and the user can access apps easily. But the cloud can also create mobile sites that effectively work as applications that developers can publish without going through the approval process for App Stores. The Weejot mobile app publishing network provides resources for developers to design and build content within the Weejot SDK and publish to customer mobile devices. These customers can then access content in real time without downloading or installing software, potentially lowering the barrier to entry that many brands face when launching app projects.

A service for businesses that can accommodate developers or non-technical users

The clients of Weejot, a Jadu company, create their products at two levels in the AppStudio - AppTemplates for the non-technical users use and an SDK. Users can process payments through the app, request custom development through Jadu, and generally use the developer account for free. Weejot encourages developers to create AppTemplates to sell or make available to other Weejot users. Other customers can use the Weejot service by subscription for governmental, educational, and other commercial uses - and they seem to warmly receive it. According to CEO Suraj Kika, “business leaders understand the value of cloud services and the huge amounts of money that can be saved and better spent.”

For the right app, the mobile web can offer a less expensive and faster solution

Money can be saved, and the mobile web app can take the place of native device apps in many cases. While native apps excel for immersive apps and games, other needs can see more benefits from Weejot’s model. As Kika explains, “for businesses who need content management, transactional apps, payments, collaboration, real time communication and social engagement - this is where the mobile web offers much more real time potential.” Since mobile users download apps and then delete them or ignore them, using the web to publish and consume content can be more effective for marketing budgets as well as strategizing time.

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There's no doubt in my mind that mobile web apps are best for small businesses. An easily developed app that can be tailored to the business is affordable and an effective means of attracting customers.

Submitted by Chad Torrington (not verified) - on November 29, 2012 at 12:21 pm

What about mobile apps? How do you think with mobile web and mobile apps?

Submitted by Emonei (not verified) - on May 31, 2013 at 05:46 pm

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