More Than Half of American Adults Use Social Media, Study Says

By August 12, 2008

More than half of American adults use social media, according to a newly released survey. The number is even higher in young adults: the great majority of all 18-34 year-olds -- 85% -- use social media to communicate. Results recently revealed by Universal McCann’s long-running Media in Mind study shows that mainstream America is embracing social media. According to the study, text messaging, social networking, and blogging are growing in popularity in staggering


McCann reports that more than half of all American adults text. Only 41% of adults have never sent a text message, down from 49% a year ago. Only 22% in the 18-24 year-old demographic have not, down from 38%. People in this younger age category text an average of thirteen times a week.

"The great unwashed—those people who have never sent a text message—is getting smaller all the time," said Graeme Hutton, senior vice president at Universal McCann.

Instant messaging has also grown. 22% of U.S. adults use IM services, up from 9% last year. 21% of 18-34-year olds use IM, up from 14% last year.

What is most astounding is that the amount of blogging Americans has doubled in the last year. 10% of all adults now publish blogs, up from 5% last year; 20% in the 18-34 year-old age group blog, up from 10%.

An international study performed by Universal McCann, Wave 3, shows that 43% of active American internet users (defined as one who uses the internet every day or every other day) in the U.S. belong to at least one social networking site like MySpace, Facebook, or LinkedIn. 47.1% active users uploaded photos to image-sharing sites like Flickr, 74.2% watched videos online, and 25.3% uploaded videos.

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