A New Android App Market - The Amazon Appstore

By January 17, 2011
Amazon Appstore

Amazon will market Android apps on their coming Appstore, which will give customers a curated market for the open source mobile OS, as well as proprietary pricing.

Amazon plans to build its own app store for Android devices, which is unusual in this industry so far. Existing mobile application marketplaces have solely been built by OS developers, as is the case with smartphones - Apple, Google, etc have their own app stores as an extension of their proprietary iOS, Android, and so forth.

While the current Android Market has a Wild West feel to it, with its open source software and lack of regulation of entries, the Amazon version will be very different, as described by. The Amazon Appstore Developer Portal joins the Web Services, Kindle Developer Kit, and other Amazon developer systems.

Amazon has not yet announced when customers will be able to purchase apps, but when it launches at some point this year, it will be accessible two ways. One will be a new category on the main Amazon Web site, and as described earlier this month by Business Insider, also as a downloadable mobile app store.

Available initially in the US, developers will be paid seventy percent of sale price or twenty percent of list price, "whichever is greater." Though this store was announced last year, only recently has coverage clarified that Amazon will determine actual sale price of apps, despite developers' requested list price. As Business Insider pointed out on Friday, Amazon's decision greatly affects how much a developer will end up making, but even if the app is free, it generates revenue.

This decision could impact how much an app makes on Amazon in a positive or negative way. Greater exposure and volume could offset per-purchase losses, but if an app is cheaper on Amazon then on Google's App Market, developers might be obliged to lower their price elsewhere, as Technologizer suggests.

But Amazon's strengths of marketing will also apply to this category. Curation, recommendations, and homepage features will all help drive traffic and, possibly, purchases.

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