While corporate wellness programs are becoming increasingly popular among employers, NutriSavings is developing a solution specifically focused on eating habits.
2012 has seen a rise in the number of startups developing employee health and wellness programs. Most of those are meant to incentivize physical activity and healthy behaviors among employees, either by gamifying health programs, or with financial rewards. By encouraging employees to adopt healthy behaviors in the long run, those programs also help companies reduce absenteeism, and eventually save money. NutriSavings, which is scheduled to launch this summer, concentrates on eating habits. It is a joint venture between SavingStar, a national fully-digital grocery savings service, and Edenred, a global company in corporate benefits.
Helping employees put together healthier shopping carts
NutriSavings is an enterprise solution that provides employees nutritional information about groceries they purchase, and help them take more informed decisions. The program lets employees set objectives with their employer, and assess the quality of their shopping basket, and how they progress, with the help of a score they can access online or on their smartphone. Besides the incentive of improving their nutritional score, employees also receive eCoupons for “nutritionally balanced” products. Employers, on the other hand, can “monitor, analyze and improve their household nutrition consumption.”
Corporate health programs increasingly popular among employers
According to research from the National Business Group on Health, those types of programs are increasingly popular among companies. On average, corporate employers plan to spend in 2013 $521 per employee on “wellness-based incentives within corporate health care programs” - a 13 percent increase from 2011 ($460). The number doubled from 2009 ($260). Besides the fact that employers plan to spend more per employee, the overall use of corporate wellness or health programs is increasing too: almost 9 out of 10 employers (86%) who responded to the survey say they offer wellness-based incentives, compared to 57 percent in 2009.