In-Person Shopping Gets Powered By Smartphones With GoPago

By April 19, 2012
cadi on a smarphone

Businesses have another mobile payment option paired with analytics and marketing tools. The service also makes it faster to shop in-person for customers.

GoPago gives local businesses a place to open a mobile storefront where customers can browse, order and pay via their smartphones. Through cross-platform mobile apps, new and existing customers can find businesses and efficiently keep them on their accounts. The customer and merchant accounts interact in real time - the customer places an order that appears on the merchant-side screen. Two-way conversation is easy through the interface and integrates payment with customer credit or debit card information kept on their GoPago account.

Merchant-first planning can benefit customers, too

Analytics and marketing are key elements of the vendor platform. Merchants can access customer profiles and buying history, as well as send messages to new and prospective customers. These messages can be tailored around featured deals or products, or can simply be used to thank a customer. GoPago’s storefront tracks sales, marketing, inventory and customer activity with reports. For these services, businesses will pay between 2.5 and 5 percent transaction fees. Founder Leo Rocco said to Portfolio, “We need to align from the merchant’s side,” and is building his service that way, giving local business tools to offer excellent customer service and engagement.

GoPago wants to be the quickest, easiest option

With mobile payments quickly becoming a crowded category, services are striving to set themselves apart. GoPago may gain traction on the consumer side due to its effort to streamline the shopping process, not just the payment process. Because customers can order and pay ahead of time, often they can skip the line and simply show their electronic receipt at stores. For vendors, the startup is working to simplify integration with existing POS systems. Businesses can quickly build their storefront, and then only need to notify users, push messages onto the network and create offers to attract their attention.

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