Planned Parenthood and Talk Strategy at SexTech 2010

By February 27, 2010

On the opening day of SexTech 2010 yesterday, the afternoon Plenary Panel showcased national prevention programs from organizations that are developing tools for their local communities. Individuals from Planned Parenthood Onlin

e, MTV's GYTnow, inSPOT, and discussed the challenges of balancing a country-wide presence with a local resource destination.

Tom Subak of Planned Parenthood talked about how their online strategy brought them from a fragmented online experience made it extremely difficult for Internet searchers to find what they were looking for. Some were looking for information on contraception, STI/HIV testing facilities, or other information and services. Instead of a centralized hub, the different clinics in cities across the US were basically competing in search results.

Now, the organization has a site that connects to all of the smaller communities, but also gives resources that are relevant for teens, health centers, educators or parents. Not only is there information, but they also developed widgets that can be posted on articles, blog posts and Web sites. In the example above, users can search directly on this page in English or in Spanish for a local health center based on zip code or state.

There are also widgets that help people decide whether they should get a STI test, or determine what type of birth control suits them best.'s Lawrence Swiader is very focused on Twitter, with account and search term feeds on the main page. But they also are basing much of their awareness-promoting strategies based on information from the Fog Zone. This report was released by the National Campaign to Prevent Teen and Unplanned Pregnancy, and shows the huge gap between the intent and behavior of is full of videos that package humor with accessible messages on relationship and sex issues. Titles like "What's a threesome?" and "One Night Stand" hope to pique interest in young adults that subscribe or visit the site.

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