Second day of Demo Fall 07 gets off to a promising start

By October 12, 2007

Returning to business after an evening of partying and mingling at Demo after Dark, 37 companies are presenting today and the room is feeling decidedly more energized on the second day of the conference.   The morning session cov

ered meeting management tools, small business Office 2.0 applications and the customization of media content. Two companies which were to demo this morning, Wixi and mEgo, were conspicuously absent without a word of explanation from MC Chris Shipley. Word is that they jumped ship and presented at last week’s TechCrunch40 conference in violation of their exclusivity contract. As a result, they got kicked out of Demo. It is a tough world out there. Our closer look at six companies Take a meeting For those who spend a lot of time organizing and attending meetings, a slate of companies had help to offer. As is often the case after a presentation here, one wonders if users will actually take the time to master that particular application or site. But those two companies got attendees excited. Tungle This Montreal-based company is trying to take the headache out of scheduling meetings, particularly with people outside of the organization. Its plug-in sits in Outlook and can be sent to contacts you want to invite to join your group. Once somebody is on board, you can view their availability before sending them a meeting request and you receive updates to their calendar that might impact the request. Tungle Spaces is a more private version of the product to be used with those contacts with whom you don’t want to share your entire calendar. And it is free. Vello Mountain-View Vello’s CEO Mark Dzwonczyk made his demo very effective by collecting cell phone numbers on the first day of the conference and setting off a concert of ring tones when he called dozens of people in the room to show off how easy it is to put together a conference call using his service. Select participants in the application and click “Call”. For those who miss the beginning of the call or get dropped off the call, 1-888-myvello is the easy way to join in.   Taking the “small” out of Small Business Announcing the first of the presenters in this track, Chris Shipley felt that “companies have been disrespectful to small businesses by offering them dumbed down software.” Most of the presenters claimed they understand the needs of small businesses. After all, they are small businesses themselves. CashView Yet another Silicon Valley company, CashView is based in Palo Alto. Its goal is to free business owners and managers from endless paperwork, invoices and bills. The web-based application is a cash-management service where a business owner can keep track of bills and invoices, schedule payments on a calendar and even get an alert if cash flow becomes a problem. By storing contracts, copies of cashed checks and establishing who needs to approve a particular bill, CashView keeps it all together. Word is that the company might have made a deal with Bank of America for their small business clients. Interestingly, CashView looks like the professional version of the winner of last week’s TechCrunch 40, online personal money management tool Mint. AgendiZe Alexandre Rambaud, the French CEO of Texas-based AgendiZe, stormed the stage with his cowboy hat and French accent. His premise: businesses may get consumers’ attention online, but too often lose the sale to offline stores. His response: a call-to-action button that e-commerce sites can install to bring consumers to call them immediately, share the information they found by email or instant messaging or download it to their desktop to browse when offline. E-commerce sites who subscribe to AgendiZeMe get reports on their visitors’ use of the button.   Your media, your way The “your” here might represent either the consumer or the marketer as those two companies demonstrate. Real Time Content Using technology developed by British Telecom, this UK company offers brands a tool to dissect their existing advertising videos (audio or graphics too) and repackage them for specific viewers according to their gender, geographical location or other relevant factors. The necessary information is collected from cookies or behavioral targeting networks. Najam Kidwai, the company’s CEO, calls this “adaptive content.” mSpoke This one will speak to everybody who can’t keep up with all the information landing daily in their RSS reader. “We make your feed reader smarter,” promises Dave Mawhinney, the CEO of Pittsburgh-based mSpoke. His application learns from a user’s reading habits and their explicit and implicit behavior. Did I forward this post to a friend? It must mean I found it useful. By customizing mSpoke to adjust to your changing interests, the idea is to cut down the clutter. Isabelle Boucq – from San Diego – for Atelier FEEDBACK For comments on this article, email us at

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