Doyenz, a leading provider of cloud based recovery services, predicts the demise of traditional cloud storage on the Small and Mid-sized Businesses (SMB) market. As small and medium businesses become more dependent on cloud services, their expectations towards providers are also higher.
Eric Webster – Doyenz’s Chief Revenue Officer – is an expert of the cloud market. In a recent press release, he explains the consequences of the massive adoption of cloud-based services by small and medium businesses for the market, and shares his forecast for next year. He predicts the emergence of more specific expectancies for Small and Mid-sized Businesses regarding “disaster recovery solutions”, which will lead to the demise of traditional cloud file storage services.
SMBs are more vulnerable, and have higher expectations
During the last few years, the increase in cloud computing technologies efficiency has democratized recovery solutions, making them affordable for Small and Mid-sized Businesses, too. At the same time, according to Webster, SMBs increased dependency on cloud applications has made them more vulnerable than ever. As a result, SMBs have higher expectations towards cloud service providers than they used to. While cloud storage used to boil down to a simple remote backed up hard drive, SMB’s now have much more specific expectancies. In 2012, being able to retrieve their files in case of disaster won’t be enough for SMBs. They will expect to recover the full integrity of their applications and work environment, and this within very short period of time.
Those new requirements will put pressure on the growing number of “copy cat” cloud providers
The increase in demand for cloud-based recovery services has triggered the apparition on the market of a mass of “copy cat” cloud providers. But SMB’s new requirements will certainly operate some kind of natural selection on those new comers. According to Doyenz’s Chief Revenue Officer, only those that will be able to provide innovative recovery environments with intuitive web-based management will survive 2012. In addition, SMB’s will no more accept to trust their service providers blindly but will expect a hard proof that their applications are actually securely backed up, with the capability of accessing their data instantly from anywhere, and at any time.