Squarepusher and robot band collaborates for alcohol promotion

By September 12, 2013
Keywords : alcohol, DJ, music, Robots
Z Machines

ジーマ advertising = 78-finger Guitar + 22 Drums + UK DJ

Two days ago, if you are reading this post on September 12th, ジーマ aka Zima, an alcoholic beverage brand of Molson Coors Japan started streaming the video of "music of the future" created together by the party robot band Z-Machines and UK electronic artist Squarepusher.

The music has been released on iTunes store under the artist name Squarepusher x Z-MACHINES on the same day. “Sad Robot Goes Funny” features the superhuman prowess of Z-Machines, showcasing in particular the stupendous chops of the guitarist playing multiple melody lines with 78 fingers and 12 picks at lightning speed in the latter half of the song. The robots' playing were captured at close distance using cameras attached to a robot arm which enabled some dynamic camera work probing into the close-ups of Z-Machines in action.

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