Study: iPhone, Extension of One's "Brain and Being," is Addictive

By March 08, 2010

This should come as no surprise to anyone who spends time in Society: people get addicted to iPhones. Such is the conclusion of Stanford anthropologist Tanya Luhrmann, based on a survey of 200 undergrads. Twenty-five percent

replied that the phone was “was an extension of their brain and being,” according to the San Jose Mercury News. Ten percent said they were ‘fully addicted,’ and a further thirty-two percent expressed concern that they could become addicted one day.

"One of the most striking things we saw in the interviews was just how identified people were with their iPhone," Luhrmann told the Mercury News.

"It was not so much with the object itself, but it had so much personal information that it became a kind of extension of the mind and a means to have a social life," Luhrmann said. "It just kind of captured part of their identity."

Seventy-five percent said that buying the iPhone made them feel cool.

According to Luhrmann, many of the respondents have received complaints from their friends about their iPhone usage, and 7 percent replied that a roommate or partner had said they’d felt abandoned for the phone.

More and more studies are being published that claim that internet addiction exists, that it sort of simulates real addiction in that the thought of using it activates the pleasure centers in users’ brains in anticipation of reward – rewards that come increasingly fast with real-time.

The thing about smartphones is those potential rewards are always with you.

"I think we have not begun to understand the cognitive impact and the social impact" of these devices, Luhrmann said.

(Via: TechNewsDaily)

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