Studycopter Uses Content Curation Techniques for Personalised Exam Prep

By October 15, 2013
Studycopter GMAT

This India-based startup has set out to improve the effectiveness of individual examination preparation by applying content curation coupled with a coaching algorithm.

We might already be well into the 21stcentury, but exam preparation seems to have got stuck in the 20th. This is the view of Adi Jain, founder and ‘Chief Awesomeness Officer’ of New Delhi-based startup Studycopter, which claims to offer a big improvement on preparation methods for standardised tests, especially the Graduate Management Admission Test (GMAT).  Having garnered relevant expertise from his previous career working with a number of information and communication technology companies and as a consultant on tech-enabled educational initiatives for the World Bank, Adi Jain has now signed agreements with educational publishers worldwide in order to provide his startup venture with a wealth of academic resources such as mock exam papers, practice exercises and questions to help exam candidates prepare themselves.

Algorithm-based personalised programme, curated content

Studycopter lays claim to know-how in study content personalisation and revision on specific areas of difficulty, based on the user’s individual profile. Adi Jain argues that the content curation approach – sorting and sifting available information so as to provide an individual prep programme – and adaptive learning methodology are far more effective than the ‘old school book’ approach, explaining: “Our adaptive learning engine tracks a student’s strengths and weaknesses and provides clear study recommendations and a learning path which takes into account past and present test performance.” Studycopter works on the ‘free trial’ approach – users can trial the method for seven days before deciding whether to take out a paid subscription – and the product has been testing since January this year with students in Europe, the United States and Asia.  The Studycopter method also has a social element, as Adi Jain explains: “Our algorithm enables ongoing correlations between the performances of a number of students. Studycopter’s recommendations become increasingly refined as more students use the method.”

Aim differs from MOOCs

Nowadays of course most of the major universities also provide course content through a gaming/entertainment approach and/or interactive formats. However, Adi Jain points out that Studycopter’s end objective is somewhat different from the massive open online courses (MOOCs) approach: “By definition, MOOCs aim to help a student become familiar with a concept or master a given subject, whereas our goal is simply to enable students to obtain the best possible scores in a standard test.” Moreover, the MOOCs methodology requires a certain degree of synchronisation between the different course participants whereas preparing for a test is a very individual task. Last but not least, Studycopter provides its services on mobile devices so as to be available ‘anywhere, anytime’.  Underlines Adi Jain: “Tech-enabled learning tools will be playing an enormous part in education in the very near future.”

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