TED 2009. Repower America!

By February 08, 2009

Al Gore (see picture) spent the whole week at the TED Conference, doing some heavy lobbying to launch Repower America (http://repoweramerica.org/), the ad campaign done by his Foundation, the Alliance For Climate Protection (www.climateprotect.org). His goal: One hundred percent Green Electricity in America in ten years. And he is really good selling it. He went on stage once, spent his time in the conference room listening, ran one-on-one meetings and held a lobbying breakfast for the very happy few on Friday. I was lucky enough to be invited along with John Doer and his wife, Glenn Close, Cameron Diaz, Yann Arthus-Bertrand, Niklas Z enstrom of Skype, Larry Page, Jeff Skoll of eBay, and a few more discreet but powerful and wealthy people. Al Gore is here to spread the world, to listen to people, and to make sure that all these opinion leaders (celebrities, entrepreneurs, scientists, etc.) are with him. Because he is smart, he knows that these intelligent, powerful egos want to express themselves. So most of the time is dedicated to listening to good, and less good, ideas from the attendees. The Alliance has a budget of $300 million, with $200 million already raised. And they are going to spend fifty million of them in an advertising campaign in the US. Al Gore loves the video clips of the campaign, and he spends his time running them for the audience. I must say that they are really well done. Some of them have been refused by major networks like ABC, because they were a little bit to explicit…a shame.

I am not sure I fully understand why Al Gore's main focus is just on America. Any personal interest? I would have call it Repower the World…That is the least a guy like him can do now.

During his speech, Al Gore expressed his wish to share ideas. To do that, he gave a simple email address. Ever heard about Facebook to do those things? You can write your ideas to save the planet directly to Al Gore. The email: algoresummit@gmail.com. Be creative. Do it!

Legal mentions © L’Atelier BNP Paribas