China’s most valuable brands are increasingly present in social media. Their presence cuts across most categories. Now comes this ranking list, which is based on a combined view of social media from Millward Brown BrandZ™ consumer research and CIC, China’s leading social media research firm.
The top 10 brands are:
- China Mobile
- China Telecom
- Pin An
- Construction bank of China
- China Southern Airlines
- China Merchant’s Bank
Only brands in the BrandZ™ China Top 50 were included in the Social Media Presence ranking. All portals, social networking sites and e-commerce sites were removed, since consumers use these platforms to engage with brands in the digital space.
The ranking Index comprises three measures:
- Fans: The percent of consumers who claim to be a fan/follower and keep up with the brands via social networks
- Digital Brand Presence: The percent of consumers who have seen, heard or read about the brand online recently
- Recommenders: The percent of consumers who are likely to recommend a brand