Trading Sites and Bailout Blogs Seeing Rush of Traffic

By October 02, 2008 4 comments

Traffic to online trading and online brokerage Web sites increased 30 percent during the week ending September 21 2008. Sites such as Online Trading Category, and found unique visitor numbers expanding as compared to the weekly average from July through early September, some by over 200 percent. Blogs using the terms "Wall Street," "bailout" and "401k" all saw an increase in traffic, primarily the first two terms. The highest performer, "Wall Street" blog volume increased approximately 80 times on September 29, according to a report September 30 from Nielsen Online . The Nielsen Company measures and analyzes online audiences and advertising for their business clients marketing strategies.

An Associated Press article quotes President Bush, "The dramatic drop in the stock market that we saw yesterday will have a direct impact on retirement accounts, pension funds and personal savings of millions of our citizens," Bush said. "And if our nation continues on this course, the economic damage will be painful and lasting." With the ramifications of the stock market manifesting at a consumer level, it is no surprise that they are learning more about the events that are affecting them so directly. In this process, these individuals develop an opinion, and the increase in related blog entries shows that.

"Consumers are voicing opinions about the financial crisis - both on- and off-line. While members of congress are reporting an increase in phone calls and e-mails from constituents, many are sharing thoughts and concerns with the world online," said Charles Buchwalter, senior vice president, research and analytics, Nielsen Online.

The increase in traffic to these online trading Web sites occurred while the total number of people accessing the Internet remained stable. "It will be interesting to watch the traffic patterns to online trading sites over the next few months," continued Buchwalter. Just as interesting as the events that are causing these redirections of the traffic.

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Submitted by satria (not verified) - on October 09, 2008 at 12:35 pm

Thanks for sharing your opinion with us!

Submitted by admin - on October 02, 2008 at 03:57 pm

The bailout bill, as past so far, will not work and MainStreet will get screwed in the end. This bailout is to help the banks NOT Americans. The banks are holding us hostage! The bankers knew exactly what they were doing when they lent all that money to people/businesses that didn't qualify and couldn't pay it back. This whole crisis is "made up" so the banks/bankers can keep all the profits they made over the past 3 years and let the Gov't cleanup/buy the bad loans. It's all "made up" like a bad movie. It's just too bad the media is playing into it and not reporting the truth but instead only reporting what the gov't is telling them to report.

Submitted by D.LaB (not verified) - on October 02, 2008 at 01:05 pm

Amazing we the tax payers get to pay for the bailout. how does congress and this bill expect to get a return on the investments? of course by the market buying it back , the tax payer. us population as of today 305,325,272 million pus population divided by 700 billion would be 436,178,904 for every person in America. wonder if they would tax us?

Submitted by travis (not verified) - on October 03, 2008 at 02:13 pm

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