L'atelier's Files
From local to hyperlocal
Published on January 09, 2012
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With the wide penetration of smartphones worldwide, better connectivity and the highly social nature or our online activities, the Web has shifted from being a tool to communicate and connect with communities and customers globally, to being a highly local tool to reach very specific communities and audiences.
Marketing & Advertising, Business & Finance
The state of mobile shopping
Published on December 06, 2011
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Mobile shopping was big in 2011 - and it is probably going to be huge in 2012. Here are some key elements to understand a disruptive innovation from California, South-America and everywhere else !
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