The state of mobile shopping
Mobile shopping was big in 2011 - and it is probably going to be huge in 2012. Here are some key elements to understand a disruptive innovation from California, South-America and everywhere else !
Mobile shopping isn't just about coupons. It isn't the only way to do O2O (online to offline) conversion either, but it is a major way to do so. Mobile usages are growing faster than ever : it started with recommandations, sharing one's location and gaming, among other things. Today, mobile device are very close to what marketers have always dreamed of: a device to interact with customers, a device to promote goods and services, and a device for transactions and payments.
From SoLoMo to stores
Also, mobile shopping isn't one of those "only for geeks" things. It's a mom's habit, it's a low income worker from Africa's habit. In this compilation, you will discover how the mobile device adoption is growing, how consumers act with SoLoMo (Social Local Mobile) applications, how to transform boredom into business, how a printed catalogue can pave the way for a virtual store, and finally, and latest developments in Brazil.
By L'Atelier - Paris 25 Nov 2011
By L'Atelier - Paris 10 Nov 2011
By L'Atelier - Paris 26 Sep 2011
By Ivory King 27 May 2011
By L'Atelier - Paris 14 Oct 2011
By Ivory King 10 Nov 2011
By L'Atelier - Paris 13 Sep 2011
By L'Atelier - Paris 27 Oct 2011