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Management, Marketing & Advertising, Business & Finance
Social Media in India : building communities comes before brand promotion
5 days 18 hours ago
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Indian companies use social media to build communities of online fans rather than focusing primarily on pushing products or generating new customer leads.
Marketing & Advertising, Business & Finance
North American Consumers Need Incentives for Adopting Mobile Payments
2 weeks 5 days ago
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An estimated 41% of North American smartphone owners are fully aware that their phone can be used as a payment device at retail counters, yet only 16% of them actually make use of this payment method. The...
Marketing & Advertising, Business & Finance
Online Grocery Shopping Hasn’t yet Caught on among All US Consumers
2 weeks 6 days ago
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Not all consumers in the United States are at this moment ready to do their grocery shopping online. But one thing is certain: the majority would like more interaction with their retailer.
The CIO “is becoming a post-digital catalyst”
2 weeks 6 days ago
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Chief Information Officers are once again finding themselves at the cutting edge of company operations as firms increasingly go digital. When trying to pinpoint the drastic changes companies will have to go...
Marketing & Advertising, Business & Finance
Information cascades unbalancing our decision-making ?
3 weeks 2 days ago
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The vast amount of information that we are presented with online might not be fostering rational decision-making but rather encouraging people to act in a similar way to others in their group –i.e. to simply...
Marketing & Advertising, Business & Finance
Digital Now Pervading Every Stage of the Shopping Experience
3 weeks 5 days ago
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Fully 90% of French consumers now say they go on to the Internet – consulting price comparison sites and checking out user opinions – before making a purchase in a bricks-and-mortar store.
Management, Marketing & Advertising, Business & Finance
mHealth: Emerging Country Projects Need Firm Backing All Along the Value Chain
4 weeks 1 day ago
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Ensuring that promising mobile healthcare initiatives achieve long-term financial sustainability is not always easy. Proactive monitoring and constant re-balancing of the value chain are among the keys to...
Innovation & Research, Marketing & Advertising
Interactive Shop Windows Act as Both Fitting Room and E-Commerce Site
5 weeks 2 days ago
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Integer creates screens designed to be installed in shop windows, enabling customers not only to see what is in stock but also view items tried on by virtual models with interactive capability. You can then...
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