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Mobility to help consumers manage their debts?
1 hour 10 min ago
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This financial services startup has a robust debt-reduction planning dashboard that can be used on their site or mobile app for on-the-go advice and motivation to pay off credit cards and loans.
B2B Marketing on Facebook Just as Important as on LinkedIn
22 hours 44 min ago
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Due to Facebook’s larger population and longer engagement times, B2B marketers must include it with LinkedIn in their social network strategy. Many such companies have acquired customers from the non-...
Companies Approve of ‘Consumerisation of IT’, But Are Not Necessarily Ready for It
1 day 14 hours ago
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Many companies are putting ‘Bring Your Own Device’ programmes in place, enabling staff to use their own mobile devices for work. This move, which has practically become a necessity, can bring real advantages...
Customers Use Smartphones Differently Depending on Store Type
1 day 22 hours ago
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Smartphone owners bring their devices with them when they shop, and use them to research products and get coupons. But these practices differ greatly whether they are in a convenience store, grocer or...
Management, Marketing & Advertising, Business & Finance
American Hospitals Take Their Brands on to Social Media
2 days 14 hours ago
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Hospitals in the United States have recently been flocking to social media to communicate with their patients, raise awareness of issues and create loyalty.
Mobile Games: more gamers spend smaller amounts
2 days 21 hours ago
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Paid mobile game downloads will fall and microtransactions will rise in the next few years. The maturation of this market will create other changes in gamer spending habits.
Different Social Media Suit Different Types of Social Shopper
3 days 18 hours ago
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In the United States, social sites are increasingly making their mark as a tool serving the shopping public. But that doesn’t mean that every brand needs to focus the same level of attention on every site.
“Government might be the final frontier of innovation; this is what makes it exciting”
6 days 3 hours ago
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Interview with Shannon Spanhake, Deputy Innovation Officer for the City and County of San Francisco.
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