Over 100 000 web users visited the Kelkoo.com site in February 2000.

Par 13 mars 2000
Mots-clés : Smart city, Europe

The Internet purchasing guide, Kelkoo.com (http://www.kelkoo.com), created in November 1999 by Pierre Chappaz and Mauricio Lopez, enables internauts to discover 1,400 French boutiques on-line and p...

The Internet purchasing guide, Kelkoo.com (http://www.kelkoo.com),
created in November 1999 by Pierre Chappaz and Mauricio Lopez, enables
internauts to discover 1,400 French boutiques on-line and provides a great
deal of practical advice. Above all, it provides a service comparing
prices and enabling consumers to purchase hundreds of different products
travel, books, C/DVD, wines, games, computers, software, hi-fi / video,
electrical appliances, motor vehicles, apartments… at the cheapest rates
available on the market.
Having opened its site to the general public on February 3rd, Kelkoo.com
has launched a major advertising campaign, set to last until the end of
March. The result: during the first two weeks, Kelkoo a recorded an
average of 15,000 visitors per day and an increase in its audience of
6,000 new users per day. Altogether, 100,000 different users visited the
site in February.
Following this success, Kelkoo.com has increased its audience objectives,
and is now predicting a total of 250,000 users in France in the month of
June 2000.
The purchasing guide is now preparing its launch in Great Britain, Spain,
Italy and Germany, and expects to reach a total traffic of 1 million users
by the end of 2000.
(Christine Weissrock - Atelier Paribas 13/03/2000)

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